Thursday, 4 July 2013

Why detergent packaging and soap packaging is imperative?

Soap Packaging

For years now, I have been seeing my mother get a particular detergent powder for washing clothes. Being inquisitive by nature, I happened to ask her, “Mother, why do you only get this washing powder all the time, out of the other available in the market, which look very attractive and are cost effective”, and she replied, “Dear, this is the best detergent available in the market as it does not contain any harmful chemicals, smells nice and is a natural alternative.” Listening to her, my curiosity to explore more about this topic arose. 

After much research, I found out that, there is an unprecedented number of cleaning detergents, existing in the market; the most important aspect which persuades a consumer to buy a particular detergent is packaging. So, today let’s discuss some important and crucial facts about detergent packaging. I would also like to discuss another important item from the same industry and that is soaps; a lot of thinking and research goes in soap packaging too.
Nowadays, we are flooded with many brands in the laundry detergent market. With competition at its all time peak and changing trends in demand, the detergent packaging companies are really putting all their efforts, to provide a product that has unmatched quality and unbeatable price. In order to lure customers, it is very important to build brand loyalty. For this, it is important that your cleansing material is better than the other, not priced exorbitantly and packed in good quality Detergent packaging paper. 
Detergents are chemically prepared and contain substances, oxidants & enzymes, which if come in direct contact with the user can lead to skin irritation or inflammation. Therefore, proper focus is given to packaging, during manufacturing of the detergents. Many a times, you would have noticed that you buy a particular detergent not because of its cleansing qualities but because of the flashy and attractive wrappers. Detergent packaging becomes vital to avoid any unintended exposures, improper storage or any accidental contact during transportation or marketing.
The basic element behind soap packaging is, that it enhances the market ability of the soap, develops the appearance and attractiveness of the product, increases the shelf life of the product, reduces waste during production, makes it easy & convenient to use and handle. During soap packaging, bar soaps are either wrapped or cartooned in single packs or multipacks. Some crucial facts that are considered during selection of products and materials for soap packaging are product compatibility and stability, cost, package safety, solid waste impact, shelf appeal and ease of use.

The factors that manufacturers consider these days for soap packaging is that the material should be made from recyclable, reusable or bio-degradable material and secondly the label on the package is provided with information regarding the soap and detergents ingredients used. Today, many flexible packaging companies have come out with a wide range of innovative materials to maximize the performance and minimize wastage of the products packed. All flexible packaging companies maintain stringent quality control at every stage of the manufacturing processes.

Well friends, now you know why detergent packaging and soap packaging is imperative.

Tuesday, 25 June 2013

Wax Paper - The Green Alternative for Packaging Industry

Packaging industry has experienced a sea of change since its inception. The world has seen it changing every day, from flexible packs to rigid plastics. Nearly every day a new product is launched before the world, but before any product is introduced in the market, a lot of thought and study goes into its packaging and marketing. The interesting thing over here is that all this is done just to attract the attention of the consumer towards the products, which should indirectly compel them to buy the products as soon as they see it. So the packaging should be very attractive and appealing. We can witness that a lot of hue & cry is there in the market about packaging but amongst all the packaging solutions that confront marketers in terms of material, there is one packaging material that scores all the bonus points because of its features and that is wax paper.            

Wax paper is the most common form of material which is used to manufacture packaging solutions. It is used unanimously across industries; apart from packaging, this paper due to its versatile features can also be used in our households or at many other places as well. It is also known as paraffin paper. It is fabricated by generously coating it with vegetable, paraffin or specially-formulated petroleum wax.

One main quality that attracts any food packaging company towards wax paper is its eco-friendly nature. Much research has been conducted by leading organizations about how this packaging solution acts as a green reward for the environment. All studies confirm that it is recyclable, biodegradable, renewable and fully combustible. Pertaining to these properties, most food packaging companies make use of paraffin paper to keep the quality of the food item packed inside intact. Food chains or fast food joints also use it because their offerings generally contain greasy substances and the paper doesn’t let the grease to seep out oil.
Waxed Paper

Wax-coated paper can also be used as folding wraps, twist wrappers and sealed packaging solutions, due to its high wet strength and neat-fold properties. Most confectionary items like candies, sweets, cookies, even biscuits, chocolates, chewing gums etc. are packed in wax paper to increase their shelf life. Being a good insulator of electricity, this paper finds itself playing an important role in electronic equipments as well. In order to ensure safety, sharp razors, knives, needles etc. are packed using paraffin paper.

If you are a food packaging company, looking to outsource packaging solutions, then you must concentrate your efforts on India because India is the leading destination where most organizations are currently sourcing paraffin paper. Here, the products generally cost far less as compared to other destinations due to fierce competition & cheap labor. So the next time you require a packaging material for your products, look no further than wax paper. It is not only the best option available but also a green alternative for all food packaging companies.

Thursday, 13 June 2013

Why Wax Paper is the Preferred Choice of Manufacturers and Marketers?

wax paper
Packaging industry is quite dynamic in its nature; new innovative solutions come up every day to meet diverse needs and requirements of consumers. One such useful packaging solution is wax paper, which is also well known as paraffin paper among the populace. In order to enhance the smoothness of wax packaging solutions, the paper is generously coated with vegetable, paraffin or specially-formulated petroleum wax. These packaging solutions are not just great to preserve original qualities of products packed in them, but they also appeal well to the consumers and marketers alike.

There are many other benefits attached to the usage of wax paper for our daily needs and necessities, one of them is their eco-friendliness, as compared to other packaging solutions, like aluminum foil and plastic wraps. Recent studies, conducted by various national and international bodies, have shown that wax paper is completely biodegradable, recyclable, renewable and fully compostable. Owing to its eco-friendly qualities, wax packaging has emerged as a preferred option for packing a variety of food and confectionery products. Wax-coated paper can be also used as folding wraps, twist wrappers and sealed packaging solutions, due to its high wet strength and neat-fold properties.

Wax paper is generally used by confectionery manufacturers, to pack cookies, soft candies, taffies, chocolates, chewing gums and many such eatables. Given its non-sticky and easy release qualities, wax packaging can also be efficiently used for packing various dairy products, sweets, hamburgers and sandwiches. Wax-coated packaging materials also act as good insulators against electricity and frost. Hence, these can be utilized as coil winding separators and as quick release wrappers, for packing meat steaks and chocolate-dipped products that are required to be set down after high cooling in freezer. Sharp razor blades, knives and sewing needles are also usually packed in wax papers, in order to ensure safe handling of such products.

Apart from the above mentioned benefits, wax packaging materials also offer great functionality, excellent sustainability and outstanding performance due to their stand-out properties, like good seal ability, fair permeability, glossy appearance, custom printing capabilities and good resistance against heat, moisture, air, dust, microbes and other impurities. Wax-coated papers are also safe to be used in oven for baking purposes, as compared to plastic wrappers. Being a refreshing substitute for plastic pouches and evolving as an ideal choice for manufacturers as well as for marketers, wax paper is surely going to revolutionize the packaging industry. So next time, when you’ll be working in your kitchen, let’s try to rediscover varied uses of this innovative packaging product.

Friday, 31 May 2013

Why Spices Packaging Plays an Integral Role in Our Day-to-Day Lives?

Used in every household across the globe, they add many magical colors and flavors to our life. Apart from being used as seasonings, to add taste and aroma to various food items, these are also used for processing of meat, food preserving, and also in production of products like perfumes, liquor, confectionery items, medicines, a variety of oils and cosmetics. Yes, we are talking about the “spice” of our life! Utilized in different forms, such as fresh, whole dried, pre-ground, broken or powdered form, these aromatic seasonings also call for high quality spices packaging materials, so as to preserve their original taste and color.

Most of the spices, like clove, fenugreek, paprika, cumin seeds, turmeric powder, chili pepper and celery seeds, are generally consumed in whole dried or powdered form as flavorings; but some spices, such as ginger and turmeric roots, are also used as vegetables. Adding taste to our cuisines and providing relief from a number of ailments, these condiments are required to be packed in quite flexible and functional Spices Packaging papers, which could easily keep intact the original quality of these products, while storing or transporting them to places.

Now-a-days, even manufacturers are increasingly focusing on the functionality as well as on the physical appeal of their spices packaging materials. On one hand, quality of packaging materials helps in enhancing the shelf life of these products, by safeguarding them against physical, chemical and microbial spoilage, loss of natural oils and fats, insect infestation, spillage issues and any other environmental harm caused due to heat, moisture, air or light; while on the other hand, outer look and appeal of spices packaging play a vital role in marketability of these products. Depending on consumers’ preferences, different types of packaging can be used to pack and store spices, such as plastic pouches, aluminum foil packets, laminated cartons, glass jars and metal containers.

Besides adding to consumer appeal of different spices and protecting them against adverse climatic or chemical conditions, packaging also has a host of other functional benefits to offer. It provides consumers with useful information, like manufacturing, packing and expiry dates of spices, their prices, quantity, characteristics, proper method to use or store them, brief details about the manufacturer and contact details for consumer assistance as well. So, next time you go to buy these seasonings or condiments, pay heed to a variety of spices packaging options available in the market, observe attentively what all purposes those packaging materials serve and keep reminding yourself about how important a role packaging plays in our daily lives.

Wednesday, 29 May 2013

Switch to Biodegradable Packaging to Lower Your Impact on the Environment

We all are well versed with the gospel truth, that packaging plays an important role in the promotion and marketing of products, consumable or non-consumable for any brand. Packaging has the power to grab the attention of the consumers and lure them in such a way, that they are fascinated to buy the product, irrespective of whether they need it or not. Packaging not only defines the character of the product but also informs the consumer about what the product is all about. Have you ever thought that plastic packaging adversely effects the environment? To lessen our impact on the environment, it’s time to switch to Biodegradable Packaging, a greener way to pack our products.       

Generally, plastic is used as a conventional packaging material but it takes years to degrade naturally. Plastic packaging, since it is oil based is not recyclable; due to that the poisonous toxins and particles released over time, pollute the rivers, harm wildlife and tons of plastic dominate the landfills, scaring our beautiful landscape. Regular plastics need oil for their manufacturing, which pollutes the environment. Biodegradable Packaging is the best alternative, in terms of sustainable packaging solution. As a brand, you can substantially reduce your carbon footprint and the waste packaging which earlier used to go to landfill sites, can now be recycled, greatly lowering the environmental impact.

The products used in Biodegradable Packaging are basically renewable resources or which can be harvested directly from the nature. Packaging made from natural plant materials like corn or sugarcane uses 70% less CO2 to produce than conventional plastic; due to its exposure to moisture, heat and naturally occurring micro-organisms, these can be turned into natural compost after use, in just 12 weeks. Biodegradable products do not have harmful chemicals, plastic coating and does not require excessive energy. Since biodegradable plastic is made from biomass, it is completely a renewable resource. They are created from materials that are fully biodegradable and therefore, its recycling takes less energy.    

You must be thinking what benefit you derive from switching to Biodegradable Packaging. Well, switching to an eco-friendly solution will certainly distinguish your product in the market, help in increasing your brand recognition and also build loyalty amidst the increasing number of environmentally aware consumers. In today's competitive environment, your business success depends on your products' ability to stand out from your competitors and the loyalty of your customers. Using Biodegradable Packaging solution, will positively demonstrate that your brand is committed to a more sustainable environment.

In today’s throw-away culture, green living is the mantra, businesses are adopting; hence turning to Biodegradable Packaging is an environmentally responsible alternative. Another advantage of this packaging is that it is easy, more flexible and stronger than conventional plastic. Biodegradable plastics can be reused more efficiently, completely safe and do not have any chemicals or toxins. With the host of all these benefits, it is time for businesses to use Biodegradable Packaging pack their products and to reduce environmental pollution.