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| Soap Packaging |
For years now, I have been
seeing my mother get a particular detergent powder for washing clothes. Being inquisitive
by nature, I happened to ask her, “Mother, why do you only get this washing
powder all the time, out of the other available in the market, which look very
attractive and are cost effective”, and she replied, “Dear, this is the best
detergent available in the market as it does not contain any harmful chemicals,
smells nice and is a natural alternative.” Listening to her, my curiosity to
explore more about this topic arose.
After much research, I
found out that, there is an unprecedented number of cleaning detergents,
existing in the market; the most important aspect which persuades a consumer to
buy a particular detergent is packaging. So, today let’s discuss some important
and crucial facts about detergent
packaging. I would also like to discuss another important item from the
same industry and that is soaps; a lot of thinking and research goes in soap packaging too.
Nowadays, we are flooded
with many brands in the laundry detergent market. With competition at its all
time peak and changing trends in demand, the detergent packaging companies are really putting all their efforts,
to provide a product that has unmatched quality and unbeatable price. In order
to lure customers, it is very important to build brand loyalty. For this, it is
important that your cleansing material is better than the other, not priced
exorbitantly and packed in good quality Detergent
packaging paper.
Detergents are chemically
prepared and contain substances, oxidants & enzymes, which if come in
direct contact with the user can lead to skin irritation or inflammation. Therefore,
proper focus is given to packaging, during manufacturing of the detergents.
Many a times, you would have noticed that you buy a particular detergent not
because of its cleansing qualities but because of the flashy and attractive wrappers.
Detergent packaging becomes vital to
avoid any unintended exposures, improper storage or any accidental contact
during transportation or marketing.
The basic element behind soap packaging is, that it enhances the
market ability of the soap, develops the appearance and attractiveness of the
product, increases the shelf life of the product, reduces waste during
production, makes it easy & convenient to use and handle. During soap packaging, bar soaps are either
wrapped or cartooned in single packs or multipacks. Some crucial facts that are
considered during selection of products and materials for soap packaging are product compatibility and stability, cost,
package safety, solid waste impact, shelf appeal and ease of use.
The factors that
manufacturers consider these days for soap
packaging is that the material should be made from recyclable, reusable or
bio-degradable material and secondly the label on the package is provided with
information regarding the soap and detergents ingredients used. Today, many flexible packaging companies have come
out with a wide range of innovative materials to maximize the performance and
minimize wastage of the products packed. All flexible packaging companies maintain stringent quality control at
every stage of the manufacturing processes.
