Tuesday, 25 June 2013

Wax Paper - The Green Alternative for Packaging Industry

Packaging industry has experienced a sea of change since its inception. The world has seen it changing every day, from flexible packs to rigid plastics. Nearly every day a new product is launched before the world, but before any product is introduced in the market, a lot of thought and study goes into its packaging and marketing. The interesting thing over here is that all this is done just to attract the attention of the consumer towards the products, which should indirectly compel them to buy the products as soon as they see it. So the packaging should be very attractive and appealing. We can witness that a lot of hue & cry is there in the market about packaging but amongst all the packaging solutions that confront marketers in terms of material, there is one packaging material that scores all the bonus points because of its features and that is wax paper.            

Wax paper is the most common form of material which is used to manufacture packaging solutions. It is used unanimously across industries; apart from packaging, this paper due to its versatile features can also be used in our households or at many other places as well. It is also known as paraffin paper. It is fabricated by generously coating it with vegetable, paraffin or specially-formulated petroleum wax.

One main quality that attracts any food packaging company towards wax paper is its eco-friendly nature. Much research has been conducted by leading organizations about how this packaging solution acts as a green reward for the environment. All studies confirm that it is recyclable, biodegradable, renewable and fully combustible. Pertaining to these properties, most food packaging companies make use of paraffin paper to keep the quality of the food item packed inside intact. Food chains or fast food joints also use it because their offerings generally contain greasy substances and the paper doesn’t let the grease to seep out oil.
Waxed Paper

Wax-coated paper can also be used as folding wraps, twist wrappers and sealed packaging solutions, due to its high wet strength and neat-fold properties. Most confectionary items like candies, sweets, cookies, even biscuits, chocolates, chewing gums etc. are packed in wax paper to increase their shelf life. Being a good insulator of electricity, this paper finds itself playing an important role in electronic equipments as well. In order to ensure safety, sharp razors, knives, needles etc. are packed using paraffin paper.

If you are a food packaging company, looking to outsource packaging solutions, then you must concentrate your efforts on India because India is the leading destination where most organizations are currently sourcing paraffin paper. Here, the products generally cost far less as compared to other destinations due to fierce competition & cheap labor. So the next time you require a packaging material for your products, look no further than wax paper. It is not only the best option available but also a green alternative for all food packaging companies.

Thursday, 13 June 2013

Why Wax Paper is the Preferred Choice of Manufacturers and Marketers?

wax paper
Packaging industry is quite dynamic in its nature; new innovative solutions come up every day to meet diverse needs and requirements of consumers. One such useful packaging solution is wax paper, which is also well known as paraffin paper among the populace. In order to enhance the smoothness of wax packaging solutions, the paper is generously coated with vegetable, paraffin or specially-formulated petroleum wax. These packaging solutions are not just great to preserve original qualities of products packed in them, but they also appeal well to the consumers and marketers alike.

There are many other benefits attached to the usage of wax paper for our daily needs and necessities, one of them is their eco-friendliness, as compared to other packaging solutions, like aluminum foil and plastic wraps. Recent studies, conducted by various national and international bodies, have shown that wax paper is completely biodegradable, recyclable, renewable and fully compostable. Owing to its eco-friendly qualities, wax packaging has emerged as a preferred option for packing a variety of food and confectionery products. Wax-coated paper can be also used as folding wraps, twist wrappers and sealed packaging solutions, due to its high wet strength and neat-fold properties.

Wax paper is generally used by confectionery manufacturers, to pack cookies, soft candies, taffies, chocolates, chewing gums and many such eatables. Given its non-sticky and easy release qualities, wax packaging can also be efficiently used for packing various dairy products, sweets, hamburgers and sandwiches. Wax-coated packaging materials also act as good insulators against electricity and frost. Hence, these can be utilized as coil winding separators and as quick release wrappers, for packing meat steaks and chocolate-dipped products that are required to be set down after high cooling in freezer. Sharp razor blades, knives and sewing needles are also usually packed in wax papers, in order to ensure safe handling of such products.

Apart from the above mentioned benefits, wax packaging materials also offer great functionality, excellent sustainability and outstanding performance due to their stand-out properties, like good seal ability, fair permeability, glossy appearance, custom printing capabilities and good resistance against heat, moisture, air, dust, microbes and other impurities. Wax-coated papers are also safe to be used in oven for baking purposes, as compared to plastic wrappers. Being a refreshing substitute for plastic pouches and evolving as an ideal choice for manufacturers as well as for marketers, wax paper is surely going to revolutionize the packaging industry. So next time, when you’ll be working in your kitchen, let’s try to rediscover varied uses of this innovative packaging product.