Packaging industry has experienced a sea of
change since its inception. The world has seen it changing every day, from flexible
packs to rigid plastics. Nearly every day a new product is launched before the
world, but before any product is introduced in the market, a lot of thought and
study goes into its packaging and marketing. The interesting thing over here is
that all this is done just to attract the attention of the consumer towards the
products, which should indirectly compel them to buy the products as soon as
they see it. So the packaging should be very attractive and appealing. We can witness
that a lot of hue & cry is there in the market about packaging but amongst
all the packaging solutions that confront marketers in terms of material, there
is one packaging material that scores all the bonus points because of its
features and that is wax paper.
Wax paper
is the most common form of material which is used to manufacture packaging
solutions. It is used unanimously across industries; apart from packaging, this
paper due to its versatile features can also be used in our households or at many
other places as well. It is also known as paraffin paper. It is fabricated by
generously coating it with vegetable, paraffin or specially-formulated
petroleum wax.
One main quality that attracts any food packaging company towards wax paper is its eco-friendly nature.
Much research has been conducted by leading organizations about how this
packaging solution acts as a green reward for the environment. All studies confirm
that it is recyclable, biodegradable, renewable and fully combustible.
Pertaining to these properties, most food
packaging companies make use of paraffin paper to keep the quality of
the food item packed inside intact. Food chains or fast food joints also use it
because their offerings generally contain greasy substances and the paper
doesn’t let the grease to seep out oil.
Waxed Paper |
Wax-coated paper can also be used as
folding wraps, twist wrappers and sealed packaging solutions, due to its high
wet strength and neat-fold properties. Most confectionary items like candies,
sweets, cookies, even biscuits, chocolates, chewing gums etc. are packed in wax paper to increase their shelf life.
Being a good insulator of electricity, this paper finds itself playing an
important role in electronic equipments as well. In order to ensure safety,
sharp razors, knives, needles etc. are packed using paraffin paper.
Wax paper is good approach to prevent wastage and control pollution since everyone just throw off the paper boxes or packing covers upon unpacking the product. Moreover, it is easy to include the custom designs, colors, styles and text in paper and make your business noticeable.
ReplyDeleteGreat ideas, I've been researching the internet for the healthiest and greenest types of food packaging. i'm currently an owner of a deli and I was horrified to find out some of the chemicals and toxins that can leech into food from the packaging. I cannot have my customers eating food from my place and getting sick. Investing in Green and Healthy deli food containers is a huge priority for me.
ReplyDeleteGreat article on eco-friendly wax paper! Didn't know it was such a versatile and sustainable option for flexible packaging. Especially interesting about its grease resistance for food.
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